Communicating Strategic Change? Get Sensitive.
A key question in managing strategic change is how best to communicate that change to external stakeholders. It may sound straightforward but organizations often struggle to get their message across and often it’s not for the want of trying. As one business journalist commented, “The front pages of newspapers have recently been full of stories […]
Welcome to Outlook for Change
Welcome to “Outlook for Change†– the online publication devoted to managing change in organizations and communities. We are a group of scholars at Simon Fraser University in Vancouver, BC, who are affiliated with the CMA Centre for Strategic Change and Performance Measurement.
Our aim is to provide a resource for change agents and aspiring change […]



Tom Lawrence, our editor, is the Weyerhaeuser Professor of Change Management at SFU.