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Change Post-It - Creative Users
Change Post-its are ideas we come across as we scan the internet and other sources for new ideas that might assist change agents. The thinking behind this type of post is that it should contain an eclectic range of resources that take less than a few seconds to scan. Tell us what works!
Something to listen to: All change agents need to keep an eye on how the world is changing. One significant change is the rise of mass customization – the chance for us to configure products and services in our own way but without the costs normally associated with custom-made goods, according to Ian McCarthy, Canada Research Chair in Management of Technology at SFU. Made possible by the internet, we can engage with stakeholders in new ways and Ian explores the implications for managers and customers on subjects such as cars and shoes to prescription drugs. Click here for summary or full interview.
Something to watch: When customers get clever…watch Leyland Pitt, Professor of Marketing at SFU, present different managerial approaches to dealing with creative customers. Click here for video or read the academic paper.
Something to read: Read what McKinsey believes are the eight business technology trends to watch for – creating products and services together and using users as innovators are their top 2!
Too much to do?: Do something for yourself: design your own T-shirt, earn $2500 and set a trend!
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Tom Lawrence, our editor, is the Weyerhaeuser Professor of Change Management at SFU.Read Tom's Posts
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